Perplexity’s Tremendous Bowl ‘tweet’ elevated app installs by 50%

Perplexity’s Tremendous Bowl contest managed to maneuver the needle on its app’s downloads. Not like OpenAI and Google, the AI search engine selected to forgo an costly Tremendous Bowl advert in favor of a tweet — sorry, an X publish — encouraging customers to obtain its app and enter a contest that would lead to a […]

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