Microsoft has launched Bing Video Creator, a brand new AI-powered device that transforms textual content prompts into brief movies. The device, powered by OpenAI’s Sora, is free for customers globally (besides China and Russia) and builds on Bing’s earlier picture technology capabilities. It goals to make video creation accessible to anybody.
The function is rolling out first via the Bing Cellular App and can quickly be out there on desktop and inside Copilot Search. Customers can kind prompts within the search bar or entry the device through the app’s menu. The generated movies are 5 seconds lengthy in a 9:16 side ratio, and as much as three movies might be queued at a time.
Microsoft affords ten free “Quick” generations per person, after which customers can proceed at customary pace or redeem Microsoft Rewards factors for extra quick generations. Accomplished movies might be downloaded, shared, or linked, and can be saved for 90 days.
Microsoft has built-in safeguards to stop dangerous content material technology, combining OpenAI’s Sora protections with its Accountable AI techniques. All movies are tagged with content material credentials and provenance knowledge below the C2PA customary to point they’re AI-generated.
Bing Video Creator displays Microsoft’s ongoing push to combine generative AI into search and artistic instruments. “We consider creativity needs to be easy and accessible,” the corporate mentioned.
At Google I/O 2025, the corporate unveiled Veo 3, a video technology mannequin that not solely produces high-quality visuals but additionally provides reasonable audio, a function not but seen in rival instruments like OpenAI’s Sora. Veo 3 impressed customers with its potential to duplicate real-world physics, correct lip-syncing, and artistic storytelling. Nevertheless, Veo 3 might be accessed solely by paid customers.
Microsoft, with its free tier for the plenty, may very well be seeking to entice customers’ consideration to rival Google’s providing. It stays to be seen how folks begin utilizing it.
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