Speaking to your automobile isn’t a brand new idea anymore. Voice assistants like Google Assistant and Siri made this doable years in the past. Now, an Indian AI agentic assistant is taking this innovation to the following stage and aiming to remodel the driving expertise for thousands and thousands with an agentic mesh framework.
Bengaluru-based AI startup Kogo Tech Labs not too long ago unveiled India’s first common voice assistant for vehicles on the Bharat Mobility World Expo 2025. A couple of months in the past, the startup introduced an AI agent retailer providing AI instruments, brokers and plugins.
“In contrast to Siri and Alexa, these brokers not solely offer you entry however also can function apps and providers in your behalf,” stated Raj Ok Gopalakrishnan, co-founder and CEO of Kogo Tech Labs.
In contrast to present voice assistants comparable to Siri or Alexa, Kogo’s assistant operates at a deeper stage, straight interacting with functions to carry out actions comparable to initiating navigation slightly than opening a navigation app alone. It might probably execute quite a lot of instructions, from controlling automobile {hardware} (e.g., switching on wipers or adjusting air con) to managing apps and providers.
“This assistant is not only a showcase however a sensible utility of what’s doable with our expertise. Whether or not it’s a truck driver topping up a FASTag or a household planning a trip, the assistant supplies a flexible, multi-language platform to fulfill various wants,” Gopalakrishnan famous.
In keeping with him, the brand new functionality extends throughout domains, from navigation to reserving airline tickets and supplies customers with a unified, clever assistant that may deal with various duties seamlessly.
Enter MapmyIndia
As a voice for vehicles, navigational capabilities turn out to be important and, to handle that, Kogo has strategically partnered with geo-intelligence firm MapmyIndia.
By way of the partnership, MapmyIndia’s superior geo-intelligence stack, together with Kogo’s AI assistant, provides navigation and location-based providers. Kogo’s assistant will have the ability to assist a variety of automotive functions, from real-time navigation to enterprise logistics. The partnership can even present entry to MapmyIndia’s intensive buyer base, together with 30 unique tools producers (OEMs) and quite a few enterprise purchasers. This may place Kogo to scale its options successfully.
“Mobility, by definition, requires geo-intelligence, and who higher than MapmyIndia? They’re the leaders in geo-intelligence, at the least in India. In addition they have loads of deep studying and entry, by way of their partnership with ISRO and NAVIC, and so on,” Gopalakrishnan highlighted.
Notably, a number of years in the past, MapmyIndia acquired greater than 26% stake in Kogo Tech Labs.
Google, ChatGPT?
Massive tech corporations have partnered with vehicle producers to host their cloud and assistant options. Not too long ago, Google Cloud introduced its agentic integration with Mercedes. Equally, ChatGPT can also be built-in with Mercedes.
Drawing parallels, Gopalakrishnan defined that whereas they’re catering equally, their platform works on an agentic mesh. “So proper now, what this implies is that it’s not depending on one service. It doubtlessly provides entry to thousands and thousands of apps and companies as a result of they will all now discuss to one another. So, we’re platform agnostic,” he stated.
Kogo is already testing its platform with 4 OEMs – two in North America and two in India. “It’s an identical sort of method the place we are going to go in proper at floor zero and implement this.”
They’re additionally engaged on integrating their platform at a stack stage with main semiconductor gamers, which shall be introduced within the coming months.
Approach Forward
Whereas voice assistants have turn out to be a well-liked pattern, Kogo’s leaders warning in opposition to viewing them as a one-size-fits-all answer. “Voice brokers are fascinating, however their true potential lies in particular use circumstances the place they outperform conventional interfaces, comparable to whereas driving or throughout hands-free duties,” stated Praveer Kochhar, co-founder of Kogo Tech Labs.
He predicted that by 2025, real-world deployments of voice expertise at scale will turn out to be extra commonplace.
Trying forward, Kogo is specializing in enhancing the cognitive capabilities of its brokers. “We’re engaged on rolling out goal-oriented brokers in three months, able to fixing advanced issues independently,” Praveer shared.
He additionally envisions a shift in AI capabilities from task-oriented to goal-oriented frameworks.
“You will notice an enormous functionality within the cognitive potential of brokers and instruments, which suggests they may have the ability to resolve advanced duties. They may have the ability to chart out their very own pathway of fixing issues,” he concluded.
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