Tata Consultancy Companies (TCS) was appointed the official AI & know-how associate for the Schneider Electrical Marathon de Paris on Tuesday. This new three-year partnership will allow TCS to make use of its experience in synthetic intelligence and digital know-how to enhance the expertise for each runners and spectators.
The Paris Marathon, one of many world’s largest operating occasions, attracts over 55,000 members from greater than 145 nations. TCS will introduce new improvements to the race, together with AI-powered instruments for efficiency monitoring, personalised coaching insights, and enhanced digital experiences for viewers.
Abhinav Kumar, chief advertising and marketing officer of TCS stated that “By integrating superior analytics, AI, digital twin applied sciences throughout varied features of the marathon expertise, we not solely intention to boost efficiency and well-being, but additionally shaping a extra linked and clever sporting ecosystem at one of many world’s most iconic race.”
TCS may also draw on its innovation hub in Paris, PacePort, to discover concepts like immersive race day experiences, AI-based private teaching, and instruments to assist encourage runners and hold them wholesome.
Yann Le Moenner, CEO of Amaury Sport Organisation, which organises the race, stated: “We’re delighted to welcome TCS to the Schneider Electrical Paris Marathon household of companions. Because of its experience in new applied sciences and synthetic intelligence, TCS will proceed to develop the occasion, strengthen the engagement of all audiences, and enrich the digital expertise.”
This partnership is a part of the tech firm’s broader help for operating occasions the world over. The corporate now sponsors 14 international marathons, together with main races in New York, London, Chicago, Boston, and Sydney. In 2024, TCS-backed races raised almost $280 million for varied charities.
“For the previous 30 years, TCS has performed a pivotal position in France as a know-how supplier. We’re proud to proceed our dedication to the group with this new partnership for the Schneider Electrical Marathon de Paris,” Rammohan Gourneni, managing director of TCS France, stated.
TCS has a powerful presence in France, working with greater than 80 main corporations, together with 18 listed on the CAC 40 inventory index. The corporate has additionally opened supply centres in Paris-Suresnes, Lille, Poitiers, and Toulouse and was lately ranked first in buyer satisfaction for the sixth yr in a row by Whitelane Analysis.
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