Salesforce announced the availability of Einstein 1 Studio, a set of low-code tools that enables Salesforce admins and developers to customize Einstein Copilot – the conversational AI assistant for CRM – and seamlessly embed AI across any app for every customer and employee experience at TrailblazerDX, its conference for developers.
Einstein 1 Studio includes Copilot Builder for creating custom AI actions to accomplish specific business tasks, Prompt Builder for building and activating custom prompts in the flow of work, and Model Builder where you can build or import a variety of AI models, enabling businesses to deliver trusted AI experiences across the Einstein 1 Platform that are deeply tailored to their customers’ needs.
Enterprises face critical challenges in unlocking the power of AI across their business, with 9 in 10 IT professionals saying generative AI has forced them to change the way new technology is onboarded and used. They need intuitive user interfaces that make it easy to interact with AI in the flow of work; AI models to fit their use cases; and access to trusted customer and business data to ground the AI models and ensure accurate, relevant outputs.
Salesforce Einstein 1 integrates the user interface, a variety of AI models and data in a single metadata-driven platform. This is what powers Einstein 1 Studio’s tools, facilitating low-code and no-code customization of Einstein Copilot, as well as building and modifying embedded prompts and actions that seamlessly connect to AI models in the flow of work across every Salesforce app.
Einstein 1 Studio is deeply integrated with Einstein 1 Data Cloud, which safely unlocks and unifies trapped data and grounds AI models with a comprehensive understanding of customers’ data and metadata.
Salesforce admins and developers can use the following new Einstein 1 Studio tools to build the next generation of AI applications by customizing AI across every Salesforce app and workflow, boosting productivity, improving customer experiences and increasing margins:
- Copilot Builder: Create AI actions to accomplish business tasks (Beta) — Copilot Builder helps every company configure and customize Einstein Copilot to their business. Salesforce admins and developers can use tools they already have like Apex, Flow and MuleSoft APIs and new generative AI components like prompts to enable Einstein Copilot to complete tasks in the flow of work. Einstein Copilot can leverage these custom actions to complete tasks across any Salesforce application or external system.
- Prompt Builder: Craft custom and trusted AI prompts with ease (GA) — Prompt Builder empowers admins and developers to create custom, reusable AI prompts without coding, simplifying complex processes and driving business innovation.
This not only broadens the use of generative AI beyond conversational interfaces, but also allows customers to design and repurpose prompts for use across other experiences. For example, a custom prompt can be seamlessly embedded in a contact record as a button, enabling an agent in the contact centre to get a snapshot of all escalated cases for a customer in one click. - Model Builder: Choose an LLM or build an AI model based on the job to be done (GA) — Unlike other solutions that limit businesses to a single LLM, Einstein 1 Studio provides the flexibility to connect to a variety of AI models. And, Model Builder is a no-code, low-code, and pro-code way for companies to build their own predictive AI model.
Model Builder allows customers to select from LLMs from Salesforce or use their own models. They can also use predictive and generative AI models from Salesforce partners, including Anthropic, Cohere, Databricks, Google Cloud’s Vertex AI and OpenAI [other partners forthcoming], and train select models on Data Cloud data without moving or copying data.
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