Salesforce on Tuesday introduced the second part of its model collaboration with Rahul Dravid, former head coach of the Indian Males’s cricket workforce. The marketing campaign centres round Agentforce, the corporate’s AI-powered platform for gross sales, service, and advertising and marketing.
The brand new part builds on final 12 months’s ‘Rising with India’ marketing campaign and is designed to point out how companies can use Agentforce to enhance buyer engagement and operational effectivity. It contains digital movies that includes Dravid in on a regular basis enterprise roles, alongside large-scale promotions throughout main Indian cities.
“On the core of this marketing campaign is our dedication to serving to Indian companies develop,” mentioned Nipun Sharma, senior director at Salesforce India. “Agentforce is greater than only a product—it’s a mirrored image of our deep understanding of what Indian enterprises must scale sustainably and competitively.”
Within the two digital movies, Dravid performs a motorbike dealership proprietor and a resort supervisor, utilizing Agentforce to handle buyer relationships. “I’ve all the time believed that success, whether or not in cricket or enterprise, is pushed by consistency, adaptability, and the proper technique,” Dravid mentioned within the movie. “That is what makes Agentforce so highly effective. It’s a transformative pressure, empowering our present prospects to excel in gross sales, service, and advertising and marketing with precision and belief.”
Sambit Mohanty, artistic head (North and South) at McCann Worldgroup, mentioned, “B2B advertising and marketing doesn’t need to be boring. Our work for Agentforce displays how know-how, when made accessible and human, can drive actual change. Additionally, with Dravid on board, we had the proper mix of authenticity and relatability to convey this message wittily.”
The marketing campaign continues Salesforce’s concentrate on delivering measurable enterprise outcomes for Indian enterprises by way of digital transformation.
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