Perplexity AI, the AI-enabled search engine, is in talks to boost funds between $500 million and $1 billion, valuing the corporate at $18 billion, Reuters reported on Friday. This doubles Perplexity’s valuation, which stood at $9 billion within the earlier funding spherical final December, after elevating $500 million. Perplexity has been backed by NVIDIA, SoftBank Group, and Amazon founder Jeff Bezos.
This growth alerts a rising demand for AI-powered search engine instruments and functions. Whereas Perplexity faces competitors from Google’s Gemini and OpenAI’s ChatGPT Search, even Anthropic has entered the sport, saying an internet search function in its Claude chatbot.
Moreover primarily functioning as an AI-powered search device, Perplexity additionally gives reasoning and deep analysis capabilities, amongst quite a few different options.
The corporate additionally lately introduced that it’s creating an agentic net browser referred to as Comet.
Final month, Perplexity additionally introduced Sonar, its in-house AI mannequin, which is now accessible to all Professional customers. Subscribers can set it as their default mannequin in settings, and it’s stated to carry out on par with OpenAI’s GPT-4o.
Moreover, Deutsche Telekom, the guardian firm of T-Cellular, has partnered with Perplexity AI to create a next-generation AI telephone. Operating on a customized Magenta AI working system, it can function Perplexity Assistant.
CEO Aravind Srinivas, in a current podcast, stated that as an organization grows greater, sustaining the identical pace and agility turns into difficult. “It’s starting to occur already a bit bit. We’re not as quick as we was.”
“We do have staging, deployment testing, A/B testing—all that stuff’s taking place, and that’s naturally slowing us down in getting issues out to manufacturing extensively,” he added. Perplexity AI reportedly boasts 15 million lively customers on its web site and the app.
Nevertheless, a current analysis research highlighted the inaccuracies in AI serps. The Tow Middle for Digital Journalism – Columbia College, carried out an analysis of search instruments from ChatGPT, Perplexity, Grok, DeepSeek Search, and Google’s Gemini. Ten articles from every of the 20 publishers have been chosen randomly, and direct excerpts have been picked from these articles as enter for the AI device.
These instruments have been then requested to establish the article’s headline, unique writer, publication date, and URL. The research discovered that collectively, these serps offered incorrect solutions to greater than 60% of queries. Notably, Perplexity answered 37% of queries incorrectly, whereas Grok 3 answered 94% of queries incorrectly.
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