OpenAI Now Powers Singapore Airways’ Buyer Assist

Singapore Airways introduced final week that it’s partnering with American AI startup OpenAI, to implement AI-enabled options for buyer assist operations. The partnership will improve Singapore Airways’ digital assistant to supply personalised assist for patrons and supply related data in response to their queries.

In addition to, the airline workers can also be stated to profit from the brand new and improved digital assistant, which automates routine processes and gives help on a number of duties.

“This may help in decision-making for complicated duties corresponding to flight crew scheduling, whereas contemplating regulatory necessities, operational limitations, and manpower availability,” the airways said.

Singapore Airways additionally talked about that that is the “first of its sort collaboration between OpenAI and a significant service”.

Lately, Singapore Airways introduced a collaboration with Salesforce to combine the corporate’s Agentforce and different AI companies into its buyer case administration system. The 2 firms can even develop extra AI options within the nation’s Salesforce AI analysis hub, which was established in 2019.

A number of airways worldwide have been implementing AI in numerous operations over the previous few years. On the Client Electronics Present (CES) 2025 in January, Delta Airways introduced ‘Delta Concierge’, an AI-enabled instrument for journey help. The instrument presents help with numerous duties, together with wayfinding inside the airport and airport-to-home transfers.

Final 12 months, Air India reported working with Microsoft’s Azure AI companies to enhance its digital assistant. “The airline additionally reengineered its AI stack for generative content material and extra back-end integration. It used Azure AI Content material Security to detect and mitigate probably dangerous content material to assist guarantee a protected and accountable digital assistant,” the report revealed by Microsoft said.

Furthermore, the airline reported that its workers are utilising Microsoft Copilot for numerous day-to-day actions and duties.

“The Copilot plugin is utilized by key sectors, together with airports, for managing floor actions, cargo, engineering, industrial, and the digital and know-how staff, which is pivotal in sustaining Air India’s important tech infrastructure,” the airline additional stated.

The publish OpenAI Now Powers Singapore Airways’ Buyer Assist appeared first on Analytics India Journal.

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