Lica World, an AI startup in San Francisco, founded by Priyaa K and Purvanshi Mehta and backed by Replit CEO Amjad Masad, has unveiled an audio reel creation platform. Users can create audio reels for any form of written content including newsletters, research papers, emails, and documents. The platform thus makes podcasts in seconds!
Storytelling Platform
“Lights, Camera, Action,” or Lica, arose from the need to address common modes of office communication, such as powerpoint and other office products, that were built in the 90s and early 2000s and have not evolved since.
“We are building something where video storytelling, which is the most effective form of storytelling, can be democratised for people who don’t have access to the most powerful video editors or even have the knowledge to be able to use them effectively,” said CEO and co-founder, Priyaa, in an earlier exclusive interaction with AIM.
Priyaa believes that every time a story needs to be told, for example, a developer presenting a technical documentation, or a journalist writing a brief for their executive team, they are constrained within the paradigm of a tool.
With Lica, the founders look to enable people to become effective storytellers. The models will involve different levels of human intervention which will allow a person to create customised video depending on the occasion, and even fine tune at various stages to change background, voiceover sound, and many more as per one’s directorial style.
The startup is also backed by Replit VP of AI Michele Catasta, and Village Global, a venture capital firm chaired by Reid Hoffman and backed by Jeff Bezos, Bill Gates, Mark Zuckerberg and others.
Lica Testing
AIM demoed the platform with excerpts from a previous interview with Lica founders, and the results have been impressive. Lica was able to create a podcast of over 2-minute duration in a narrative style based on the type of voice selected (gender) with a background tone of your choice. It is possible that more options for user customisation can help fine-tune the product better.
Source: Lica Beta
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