No Extra Boring Drives with Mercedes-Benz’s New Google-Powered AI Agent 

Mercedes-Benz has partnered with Google Cloud to combine conversational search and navigation powered by generative AI into its MBUX Digital Assistant. The Automotive AI Agent, constructed on Gemini and Vertex AI, is particularly designed for the automotive trade and leverages Google Maps Platform to supply customers with extra detailed and personalised responses about navigation and factors of curiosity.

The Automotive AI Agent is constructed utilising Google Maps Platform’s intensive database of 250 million world places. It might probably course of advanced, multi-turn dialogues and retain the reminiscence of consumer conversations, enabling seamless interactions.

Talking concerning the partnership, Ola Källenius, CEO of Mercedes-Benz Group AG, stated, “At Mercedes-Benz, we search to supply our prospects an distinctive digital expertise. Our partnership with Google Cloud will additional improve in-car navigation, combining refined location knowledge with generative AI.”

The AI-powered system permits drivers to ask detailed questions and obtain personalised responses. As an example, customers can question the MBUX Digital Assistant for close by fine-dining eating places and ask follow-up questions like, “Does the restaurant have good opinions?” or “What’s the chef’s signature dish?”

“Mercedes-Benz is understood for offering an incredible driving expertise, and our partnership will carry cutting-edge AI breakthroughs to make these experiences even higher. That is just the start of how agentic capabilities can remodel the automotive trade,” stated Google chief Sundar Pichai.

The primary deployment of the brand new system will seem within the upcoming Mercedes-Benz CLA later this 12 months, marking the debut of the corporate’s MB.OS working system. Extra rollouts to different fashions with the MBUX Voice Assistant are deliberate.

Google Cloud’s Automotive AI Agent makes use of multimodal reasoning for pure language interactions and sources knowledge from Google Maps Platform, which is up to date practically in real-time with over 100 million each day updates.

In 2023, Mercedes-Benz and Google shaped a partnership the place Google Maps provides the geospatial knowledge and navigation companies, whereas Mercedes makes use of Google Cloud’s AI instruments to effectively develop and apply AI fashions.

The identical 12 months, Mercedes additionally introduced that it going so as to add OpenAI’s ChatGPT inside its in-house multimedia system MBUX Voice Assistant as a part of an unique beta program accessible solely within the US. This allowed drivers of greater than 900,000 autos geared up with MBUX to have interaction in additional dynamic conversations with the onboard AI.

The publish No Extra Boring Drives with Mercedes-Benz’s New Google-Powered AI Agent appeared first on Analytics India Journal.

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