With all the investment Google has made into artificial intelligence (AI), it's not surprising the tech giant recently launched its own AI-powered image generator, ImageFX, which is set to rival OpenAI's DALL-E 3, Midjourney, Microsoft's Image Creator by Designer, and many others.
Also: The best AI image generators to try right now
ImageFX is powered by Imagen 2, the latest generation of Google's text-to-image technology. Each image created with ImageFX is embedded with DeepMind's SynthID, a digital watermark that is invisible to the naked eye, but which shows that the image was created by AI.
How to use ImageFX
Photo created using ImageFX with the prompt, "photo of a kangaroo in a colorful bakery looking at desserts in a display case with flowers and pastel colors."
Entering your prompt in ImageFX is different to other AI image generators, but it's still intuitive.
I ended up choosing the second picture, which had the most realistic kangaroo.
FAQs
Can ImageFX change an image it has created?
If you give ImageFX a prompt and don't like any of the outputs, you can tweak your prompt on the left-hand side of the window and regenerate your image. In fact, Google creates dropdown menus on each keyword in your prompt:
In my example above, Google created dropdown menus on the bolded words from my prompt: "photo of a kangaroo in a colorful bakery looking at desserts in a display case with flowers and pastel colors." For each one, Google gave alternatives — if I clicked on 'colorful', for example, Google suggested 'monochromatic', 'neutral colors', and 'muted colors'.
Is Google's AI image generator free?
Yes, ImageFX is free, as is Gemini's (formerly Bard's) image generation capability. All you need to do to use Google's AI image generator is to log in to a Google account.