Nobody is cooking up improvements fairly like Google. At I/O 2025, the search big dropped a slew of bulletins that left everybody shocked and questioning whether or not what they’d witnessed was even actual.
Google CEO Sundar Pichai and DeepMind CEO Demis Hassabis confirmed no mercy to their rivals, firmly securing Google’s place within the lead of the AGI race.
The largest buzz is round Google’s new video era mannequin, Veo 3. Not solely does it create high-quality movies, but it surely additionally provides audio, a function we haven’t seen earlier than. Even OpenAI’s Sora lacks this function. Different instruments like Runway ML Gen-4, Meta’s MovieGen, Pika Labs, and Stability AI’s Secure Video 4D 2.0 don’t help it both.
Veo 3 can generate the sound of visitors within the background of a metropolis road scene, birds singing in a park, and even dialogue between characters.
“Veo 3 is the AGI second for AI video,” quipped AI influencer Ashutosh Shrivastava on X.
Social media platforms are flooded with clips generated by Veo 3, and the joy exhibits no signal of slowing down. The mannequin is surprisingly good at capturing real-world physics, from the noise and motion of water to the look and sound of strolling in snow. It even handles lip-syncing with spectacular accuracy.
One consumer on X posted a video imagining how Greek thinker Pythagoras may need defined the Pythagorean theorem in historical Greece. One other consumer shared a clip of a person performing a stand-up set, which, surprisingly, was really humorous.
"Pythagoras explaining his theorem, in historical Greece"
Video and audio generated by Veo 3 natively. pic.twitter.com/vR1gbrLYYj— Pietro Schirano (@skirano) Could 20, 2025
Veo 3 is now accessible to Extremely subscribers within the US by means of the Gemini app and Move, in addition to to enterprise customers by way of Vertex AI.
Filmmaking is Slated to Change Utterly
The tech big has launched a brand new instrument referred to as Move for filmmakers. This instrument permits customers to generate cinematic clips and scenes, combine belongings throughout photographs, and reference artistic parts in plain language.
In line with Google, Move is impressed by what it seems like when time slows down and creation is easy, iterative and stuffed with risk.
For many years, Steven Spielberg has been the gold customary in cinematic storytelling, identified for mixing emotional depth with visible spectacle in movies like E.T., Jurassic Park, and Schindler’s Listing. If Veo 3 had existed in his early days, he may need been one among its early customers.
My first Veo 3 gen
> a video with dialogue of two muffins whereas baking in an over, the primary muffin says "I can't consider this Veo 3 factor can do dialogue now!", the second muffin says "AAAAH, a speaking muffin!" pic.twitter.com/VA2VUZF8sS— fofr (@fofrAI) Could 20, 2025
Move contains options akin to digicam controls, a scene builder for enhancing and lengthening present photographs, and asset administration instruments. A showcase part referred to as Move TV supplies entry to clips and channels generated with Veo, together with the precise prompts and methods used, permitting customers to “study and adapt new kinds”.
Consultants and customers alike are already imagining the longer term affect of Veo 3.
Derya Unutmaz, professor at The Jackson Laboratory, believes AI may quickly convey feature-length movies to life at a fraction of the fee and time. “Quickly we’ll have Toy Story high quality feature-length movies created with AI, presumably even utilizing Veo 3 or near-future variations, in only a matter of days and for a number of thousand {dollars},” he mentioned, including that Toy Story initially value $30 million and took 4 years to supply.
In the meantime, a consumer on X referred to as Google’s Veo 3 “greater than loopy”, predicting that inside two years, motion pictures could begin utilizing AI as a substitute of conventional CGI for shorter scenes. They added that this shift may speed up shortly, probably leading to a big-budget movie made virtually completely with AI, with people nonetheless guiding the artistic course of.
In the meantime, Google DeepMind is partnering with Primordial Soup, a brand new storytelling enterprise based by director Darren Aronofsky. The objective is to discover how superior video era fashions can help extra artistic and emotionally wealthy storytelling.
As a part of the partnership, Primordial Soup will produce three brief movies utilizing DeepMind’s generative AI instruments, together with Veo. Every movie shall be directed by an rising filmmaker, with Aronofsky offering mentorship and DeepMind’s analysis workforce providing technical help.
On the similar time, Google can also be increasing entry to Lyria 2, providing musicians extra instruments to create music.
Bye Bye Ghibli
Google wasn’t completed but. It additionally launched Imagen 4, the most recent model of its text-to-image mannequin that mixes pace with precision to supply strikingly detailed visuals.
The brand new picture era mannequin delivers exceptional readability in wonderful textures like intricate materials, water droplets, and animal fur, whereas dealing with each photorealistic and summary kinds with ease.
Imagen 4 helps a variety of side ratios and may generate photographs at as much as 2K decision, making it best for printing and displays. It additionally exhibits vital enhancements in spelling and typography, opening up new use circumstances like personalised greeting playing cards, posters, and comics.
The mannequin is out there in the present day within the Gemini app, Whisk, Vertex AI and throughout Slides, Vids, Docs and extra in Workspace. It’s going to compete immediately with OpenAI’s picture era mannequin, which went viral lately after customers flooded social media with Ghibli-style photographs.
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