Google's Performance Max platform helps advertisers create compelling ads that reach their target audiences with the help of AI tools. Now, Google is unveiling new features that take those offerings to the next level.
On Tuesday, Google unveiled new generative AI and reporting features to help advertisers understand how their assets perform and facilitate creating new and diversified ones.
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With Performance Max, you can already automate ad creation by generating assets from simple prompts, including headlines, descriptions, images, and more. Google noted, however, that you need to understand the performance to maximize those assets' potential.
As a result, Google is rolling out conversion metrics to Performance Max asset reporting, letting you identify the content that works well for your brand so you can create more of it using Performance Max tools.
Google is also rolling out YouTube video placement reporting for Performance Max to help you optimize ad placement. You will also be able to access third-party verification with YouTube brand safety partners to verify the brand suitability of video placements, according to the company's post.
In June, Google began rolling out image editing capabilities, like tot remove objects in an image, add or replace assets via prompts, and expand backgrounds to help advertisers easily create more targeted content. Now, those features are available globally to all English advertisers, with more languages coming next year.
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Google also updated its image generation experiences. In addition to improving the image generator in Performance Max, the company fine-tuned the image generator in Google Ads on advertising performance data, added a new workflow in Google Ads that makes it easier to generate images, and rolled out asset generation to App and Display campaigns.
Lastly, the company expanded its partnerships with creative platforms to include Typeface, which will now be integrated with the Google Ads API to allow you to implement assets built with Typeface into your campaigns on Ads. You can even use templates from Typeface in Performance Max campaigns.