YC-backed Indian startup Floworks launched a new feature called ‘Tool Use’ inside their AI sales development representative, named Alisha.
The feature lets customers build custom workflows inside Alisha using natural language and allows users to ‘fetch data from and put actions across major sales tools.’
Sudipta Biswas, co-founder and alumnus of Indian Institute of Technology Kharagpur, announced the new feature via a demo on LinkedIn.
In the video, Biswas demonstrated creating a workflow, which logs a summary of every email under the relevant CRM contact. He also mentioned other workflows created by their clients, which involved looking up a sales document to answer emails, sending meeting slots to prospects, and automating follow-up emails. As mentioned, Alisha can also fetch data from various third-party tools, and integrations like Gmail, Salesforce, Hubspot,
Biswas mentioned that this feature is in lieu of Flowork’s vision of strengthening the outreach layer by amplifying sustained engagement with prospects through personalised emails and communication layers.
We at AIM reached out to Biswas after the announcement. He said that over 50+ Floworks customers have realised the need for workflows based on their organisation’s goals and other specifics, and it is ‘hard to use a single unified product’ – which was one of the main goals of the Tool Use feature.
That said, Floworks will also have to battle it out from competing products like Einstein Agent from Salesforce, and Microsoft Copilot – but these platforms only let you integrate tools within the first-party ecosystem from their parent company.
While other products like Creatio and DryMerge allow creating automation with plain English while fetching data from more sources and integrations, Biswas believes the fact that Alisha is working on their in-house AI architecture and not relying on an API will play to their advantage.
As claimed in their recent research paper for their V2 architecture, Biswas said it has the lowest latency and highest accuracy in fetching data from other tools.
“New APIs may require newer development efforts as old prompts may not work, which is a whole new building exercise”, said Biswas referring to the difficulty of building over APIs rather than using an in-house architecture.
Like Floworks, there are several products, from India, that offer a no-code, or low-code solutions to challenges faces in the enterprise arena.
For example, Tablesprint’s SaaS platform allows companies to build custom applications for various business functions using open-source and closed-source models available in the market. The startup also raised a $1m seed fund, led by Ola’s co-founder Ankit Bhati. In an interaction with AIM, Abhijeet Kumar, CEO at Tablesprint said “We’re offering the flexibility of Salesforce but at a Zoho price.”
“Our focus is on creating a customisable, scalable system that can handle complex enterprise needs without the high costs usually associated with such solutions,” he added.
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