Firstsource has made a strategic investment in AppliedAI, an AI workflow automation platform built to transform how complex, regulated enterprise processes are automated end-to-end.
The investment, the company said, reinforces its UnBPO strategy, moving beyond traditional outsourcing to build technology first, compliant, and outcome-driven operations.
In many industries, complex processes still depend on multiple teams manually reviewing information, verifying documents, and coordinating approvals, a rule-driven, repetitive workflow often prone to errors or delays.
While RPA and workflow tools have automated parts of these processes, the overall system remains fragmented.
The company said AppliedAI reimagines this end-to-end, using its Large Work Model to learn enterprise workflows, identify friction points, and re-engineer them for higher efficiency and business impact, through data-driven intelligence.
Routine, low-risk tasks can be handled automatically, while only exceptions are escalated for human review, delivering faster, more accurate, and more resilient operations.
By integrating AppliedAI’s agentic automation and human-in-the-loop capabilities into core operations, Firstsource said it will help clients automate mission-critical, compliance-heavy workflows with full transparency and auditability, improve accuracy, speed, and resilience through secure AI orchestration and enterprise -grade controls.
It said the initiative would also unlock measurable business outcomes across industries such as healthcare, financial services, insurance, and government.
Sanjiv Goenka, chairman, RPSG Group and Firstsource, said, “As we move beyond the limits of traditional outsourcing, our investment in Applied AI is a decisive step towards reimagining enterprise operations from the ground up.”
He said that UnBPO is not just about integrating automation, it’s about fundamentally transforming how work gets done, using AI to rearchitect workflows for speed, compliance, and lasting business advantage.
The company said that AppliedAI’s Opus platform and Large Work Model fit powerfully into this vision, enabling us to create intelligent, secure automation for the most complex, regulated sectors.
“Together, we are defining the future of work: where human expertise and agentic AI collaborate seamlessly to deliver smarter outcomes, greater value, and resilience for our clients,” Goenka said.
Arya Bolurfrushan, founder & CEO, AppliedAI, said, “This partnership turbocharges Firstsource’s UnBPO vision, combining their deep operational expertise with our supervised automation and outcome-based pricing model.”
Firstsource said that by embedding AppliedAI’s capabilities into the Firstsource ecosystem, clients gain access to a richer network of deep domain experts and scalable AI solutions, empowering them to transition confidently to intelligent automation.
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