At the AWS Summit Bengaluru, AWS announced that Amazon Bedrock, its fully managed generative AI service, is now generally available in the AWS Asia Pacific (Mumbai) Region. The launch will enable organisations across India to easily build and scale generative AI applications with enterprise-grade security and privacy.
Amazon Bedrock first became generally available worldwide in select regions in 2023. Its expansion to the Mumbai region will allow customers, including those in the public sector and regulated industries, to innovate with generative AI while having more control over where applications are run and data is stored. The closer proximity also reduces latency, which is critical for AI tasks requiring fast processing and response times, such as real-time content generation and interactive user experiences.
“The availability of Amazon Bedrock in India will further spur innovation that large enterprises, startups, independent software vendors, and public sector organisations are building in India, and complement their efforts to upskill their talent in generative AI,” said Shalini Kapoor, Chief Technologist–APJ Public Sector, Director–AWS India and South Asia.
Indian organisations are already leveraging generative AI for a wide range of use cases to boost productivity, create innovative user experiences, and reimagine work processes. Amazon Bedrock provides them access to best-in-class AI models from providers like Amazon Titan, Cohere, Anthropic, Meta, and Mistral, along with powerful customisation capabilities.
Max Life Insurance, a leading private life insurer in India, anticipates Amazon Bedrock will considerably enhance the efficiency of its field agents in responding to customer queries and gaining market insights. Shellkode, an AWS Partner and IT solutions firm, has been able to create purpose-built generative AI solutions like negotiation assistants, invoice management, and multi-lingual email assistants using AWS services.
To support the AI-driven future, AWS has trained 5.5 million people across India in cloud skills since 2017. The company also launched the AI Ready initiative in November 2023, offering free AI and generative AI training courses aligned to both technical and non-technical roles.
AWS has committed to investing $12.7 billion in India by 2030 into local cloud infrastructure, bringing its total investment to $16.4 billion. This is estimated to contribute $23.3 billion to India’s GDP and support approximately 131,700 full-time jobs annually at local businesses by 2030.
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