AI video startup Higgsfield announced on January 16 that it has secured an $80 million Series A extension, with investments from Accel, AI Capital Partners (the US arm of Alpha Intelligence Capital), Menlo Ventures, among others, bringing the total Series A funding to over $130 million and valuing the company at more than $1.3 billion.
Higgsfield CEO Alex Mashrabov announced that the new funding will support the global expansion of AI models for advertising, marketing content, and music videos, as well as ongoing R&D. The company also aims to improve its API and marketing automation for clients, creating high-capacity marketing content systems.
This funding round comes after Higgsfield achieved a $200 million annual run rate in less than nine months, doubling from $100 million in just about two months.
Since its launch in April 2025, the platform has gained over 15 million users globally and currently generates 4.5 million videos per day. Higgsfield is transforming marketing production through high-quality, automated creative generation at scale, resulting in over three billion social media impressions, making it one of the most popular generative AI platforms in terms of social media presence.
“Traditional video production wasn’t built for the pace modern marketing demands,” Mashrabov said in a statement. “In that world, a 16-year-old with taste can outperform a studio pipeline, because on social media the advantage goes to what earns attention and converts, not what took the longest to produce.”
Higgsfield reports that 85% of its users are social media marketers, with 80% already producing commercial work, indicating that platform adoption has matured beyond casual content creation. A key insight is the rapid uptake of generative video among marketers, who are now managing full workflows, from ideation to publishing, within a single system.
Moreover, many direct-to-consumer advertisers are transitioning to a generative AI-first model, using automation pipelines like URL-to-ad to quickly create on-brand video variations from product pages. Some customers using Higgsfield’s beta marketing automation product are reportedly investing over $200,000 annually.
Jeff Herbst, a Higgsfield board member and former head of corporate development at NVIDIA, said the company’s adoption signals a move from pilots to embedded production use.
“When a platform moves beyond pilots and into daily production across enterprises, the outcome is clear,” Herbst said.
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