Accenture has strengthened its AI capabilities with the acquisition of Danish AI firm Halfspace and an funding in AI-driven analytics agency Aaru.
The acquisition of Halfspace, a multi-award-winning firm, on Tuesday brings practically 80 AI specialists to Accenture’s Nordic AI follow. This enlargement will prolong Accenture’s Heart for Superior AI into the Nordics, serving to companies unlock the worth of AI.
Halfspace has robust partnerships with Databricks, Microsoft, and NVIDIA, and its staff has experience in technique consulting and prime educational analysis. The phrases of the transaction haven’t been disclosed.
On Tuesday, Accenture additionally invested in Aaru, an organization that makes use of AI to analyse buyer behaviour and predict market traits. The funding will assist Aaru develop and enhance its know-how, permitting companies to raised perceive buyer expectations.
“As 85% of CMOs say it’s tougher than ever to remain related. The hole between what corporations supply and what prospects anticipate has created an urgency to innovate,” mentioned Baiju Shah, chief technique officer of Accenture Track. “Utilizing Aaru, our creatives and strategists will be capable to simulate total audiences in minutes, unlocking buyer insights the place we couldn’t earlier than.”
Aaru CEO Cameron Fink identified the restrictions of conventional buyer evaluation, similar to sampling bias, gradual knowledge assortment, and scalability points. “Simulation is an extremely highly effective device and would be the differentiator between corporations that lead the market and those who fall behind within the AI age,” he mentioned.
“Partnering with Accenture will speed up the deployment of our prediction know-how throughout industries.”
Aaru joins Accenture Ventures’ Challenge Highlight, which helps modern AI startups. The funding follows Accenture’s earlier backing of AI-powered companies similar to Cresta, Martian, and Author.
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