At Samsung Unpacked, the company unveiled its newest line of Galaxy phones, the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra. One difference with the Ultra model that many are immediately noticing (or have learned from reading this headline) is a new, higher price point.
Also: Every product Samsung announced at Unpacked 2024
The Samsung Galaxy S24 Ultra now starts at $1,299, up $100 from the previous year's Galaxy S23 Ultra model. While Samsung has been fairly consistent with pricing its phones, this year's model sees upgrades that are arguably more significant than usual, with a noticeable change to display brightness, performance, durability, camera hardware, and more.
So, how is Samsung justifying the price bump? Here are some potential reasons.