In 2025, cloud is omnipresent in each trade, with the rise of generative AI additional fuelling the demand. Nevertheless, this push additionally comes with a rise in cloud payments. Whereas massive enterprises can largely deal with the prices, startups or smaller corporations wouldn’t thoughts if the costs have been lower by a minimum of 1 / 4 for these payments.
CloudKeeper guarantees simply that. It’s a cloud value optimisation platform, carving a definite path within the crowded cloud companies market by specializing in a single, usually ignored situation—cloud payments. Spearheaded by Deepak Mittal, CloudKeeper’s CEO, the corporate’s mission is straightforward: scale back shoppers’ cloud prices by as much as 20%.
“You’ll discover many corporations that supply a variety of cloud companies, however CloudKeeper is completely different as a result of we solely do value optimisation, and we do it end-to-end,” Mittal mentioned in an unique dialog with AIM. The corporate achieves its value discount promise via a mixture of business levers, consulting companies, and self-serve software program.
On the industrial stage, CloudKeeper helps shoppers faucet into hyperscaler low cost programmes and employs a novel group shopping for technique. “We combination demand from a number of prospects to barter higher reductions from hyperscalers, and we go on an enormous chunk of that profit to our shoppers,” Mittal defined.
The remaining margin, mixed with the reseller charges from AWS and others, varieties CloudKeeper’s income mannequin.
The second lever is hands-on companies. CloudKeeper works intently with shoppers to determine inefficiencies and underutilised assets—typically even “zombie assets”—of their cloud environments.
As well as, the corporate equips shoppers with a collection of self-serve instruments that present real-time analytics and actionable suggestions.
Success Tales Inform the Story
With shoppers like Zepto, CarDekho, MobiKwik, Tata 1mg, Lenskart and Pocket FM, amongst a number of others, CloudKeeper appears to be operating beneath the radar. It hasn’t raised institutional funding—and that’s intentional. “We’re worthwhile and rising properly. We don’t have to burn money or increase capital only for the sake of it,” Mittal mentioned. “We’re really doing massive issues, not simply speaking about them.”
For instance, MobiKwik, one among India’s fastest-growing fintech corporations, partnered with CloudKeeper to deal with visibility gaps, value attribution challenges, and inefficient reserved situations and financial savings plans (RI/SP) administration on AWS. Initially adopting CloudKeeper AZ and later transitioning to CloudKeeper EDP+, MobiKwik achieved a right away 12% financial savings on its AWS payments with out altering its infrastructure.
MobiKwik achieved an extra 15% financial savings, bringing complete AWS value reductions to 27%. With enhanced tagging, monetary transparency, anomaly detection and the adoption of AWS Graviton processors, CloudKeeper helped MobiKwik acquire tighter value management and optimise their whole cloud surroundings.
Damstra Know-how, a worldwide enterprise software program supplier, confronted challenges whereas managing its advanced cloud workloads throughout a number of groups and areas, usually deprioritising value optimisation in favour of function growth.
After onboarding CloudKeeper AZ in July 2020, Damstra instantly realised a 12% discount in its AWS prices. With CloudKeeper Lens offering higher value visibility and anomaly detection guaranteeing proactive spend administration, Damstra achieved a complete AWS value discount of twenty-two%.
One other attention-grabbing use case was constructed for CarDekho, one among India’s largest digital automotive platforms. The corporate wanted a cheap, high-performance various to its Akamai CDN setup. Partnering with CloudKeeper, they seamlessly migrated over 400 domains to AWS CloudFront, eliminating information switch charges and reaching important CDN value financial savings—all with zero downtime and no information loss.
Mittal identified that CloudKeeper stands out as a uncommon product-led firm from India. Whereas most Indian companies are service-centric, CloudKeeper is constructing software program. This resonates with buyers, despite the fact that the agency doesn’t intention to lift capital proper now.
India stays the corporate’s largest market. “About 50% of our income at the moment comes from India,” mentioned Mittal. “We’re the most important participant right here, however the US is the place we see the following wave of progress.”
No Additional Funds Wanted
Mittal emphasised that CloudKeeper is cost-neutral for shoppers. “If a shopper is spending $100,000 per 30 days on cloud, after working with us, their invoice sometimes comes all the way down to $85,000 and even $80,000. We pay for ourselves,” he mentioned.
In 2024, CloudKeeper acquired WiseOps, an organization constructing automation instruments for cloud optimisation. “We already had CloudKeeper Lens for analytics,” Mittal mentioned. “WiseOps had developed the following logical step—automated actions based mostly on inefficiencies detected within the infrastructure. So we acquired them and rebranded their answer as CloudKeeper Tuner.”
The transfer bolstered CloudKeeper’s product suite with extra automation, enabling it not simply to suggest actions, but in addition execute them, akin to shutting down idle servers.
CloudKeeper, which already serves over 100 shoppers in North America, has not too long ago made a strategic push into the US market. “Till final yr, we had prospects from the US however no native presence,” Mittal mentioned. Not too long ago, the corporate appointed Kenneth Ziegler as a senior advisor and board member from the US. Ziegler was previously the president and CEO of Logicworks (now referred to as RapidScale).
The US, as Mittal famous, represents a disproportionately giant share of worldwide tech spending, making it a key marketplace for the corporate’s future. CloudKeeper’s largest differentiator, in keeping with Mittal, is that it’s one of many only a few corporations providing a very end-to-end answer on this area.
“Most gamers concentrate on one facet—both software program, consulting, or reselling. We do all three. That’s what units us aside. We’re not only a SaaS firm or a consulting agency. We’re a full-stack cloud value optimisation accomplice,” he concluded.
The publish The Secret Weapon Companies are Utilizing to Minimize Cloud Prices by 20% appeared first on Analytics India Journal.
