Samsung introduced the discharge of its subsequent flagship telephone, the Galaxy S25, on Jan. 22 on the Samsung Galaxy Unpacked S25 presentation. As is crucial for any tech presentation in 2025, generative AI was on the forefront of the occasion.
“We’re making it [AI] a actuality proper right here proper now,” stated ™ Roh, Samsung’s president and head of Cell Expertise. “To make the shift potential, we constructed an AI OS from the bottom up.”
Samsung Galaxy S25 affords enterprise as common outdoors the AI
The Samsung Galaxy S25 is available in three commonplace variants:
- The bottom mannequin Samsung Galaxy S25 has a 6.2-inch show and as much as 256 GB of storage.
- The Samsung Galaxy S25 Plus has a 6.7-inch show and as much as 512 GB of storage.
- The Samsung Galaxy S25 Extremely has a 6.9-inch show and as much as 1TB of storage.
All three variants embody the Snapdragon 8 Elite for Galaxy chip and Google Gemini as its AI assistant. The biggest mannequin, the Extremely, weighs simply 218g.
The Samsung Galaxy S25 might be preordered now, with the telephones hitting retailer cabinets on Feb. 7. Samsung affords Gemini Superior and 2TB of cloud storage with buy. The S25 retails at:
- $799.99 for the bottom mannequin.
- $999.99 for the Samsung Galaxy S25 Plus.
- $1,299.99 for the Samsung Galaxy S25 Extremely.
Samsung says the S25 affords the longest battery lifetime of a Samsung telephone but — as much as 31 hours of video.
Google Gemini stretches by all facets of the S25
With the remainder of the specs not various a lot from the S24, Samsung needs AI — and significantly its partnership with Google — to supply a motive to improve. After introducing the S24 with Google Gemini final 12 months, Samsung has woven AI much more deeply into the S25. A devoted facet button will activate Google Gemini. This replaces many of the requests a person may need made to Samsung’s personal Bixby digital assistant earlier than.
Gemini is multimodal, ready to reply to voice instructions, reply questions on dwell video, or determine music being performed. It will possibly create transcripts and summaries of calls throughout the name.
SEE: OpenAI and Microsoft joined an AI infrastructure initiative that pledged $500 billion over 4 years to information facilities and extra.
AI could have entry to any app on the telephone and might draw data from all of them. An AI-curated “Now Temporary” on the house display screen will acquire data like climate, upcoming conferences, and sports activities scores from Google each morning. An “Night Temporary” sums up the day at evening.
As anticipated from generative AI these days, Gemini on Samsung will have the ability to generate textual content, summarize textual content, edit photos, and reply questions on footage.
AI information stays on the system
“As AI turns into extra highly effective, it should additionally change into extra private to ship class main personalization we’re introducing the Private Information Engine,” stated Roh. “Now you possibly can take pleasure in tailor-made experiences whereas retaining your private data secured in your system, not within the cloud.”
Basically, the Private Information Engine means AI information from particular person telephones will not be used for mannequin coaching or promoting, Samsung stated. Some AI queries could also be deleted after the interplay is full.
To guard copyright and disclose when AI has created a picture, Samsung has adopted C2PA cryptography.
One UI 7 emerges from beta
Beneath the hood of the S25 is the One UI 7 OS. Roh stated that Samsung is leveraging the working system to reimagine Android “with AI on the core.” One UI 7, debuting on the whole availability with the S25 collection, allows:
- Expanded writing instruments, together with name transcripts.
- The “Now Bar,” which incorporates well timed notifications on the lock display screen.
- Redesigned digital camera UX.
Builders and companions will quickly have entry into the brand new UI, Roh stated.
AI is the brand new regular on sensible telephones
The Samsung Galaxy S25 collection competes primarily with:
- The Apple iPhone 16 makes use of OpenAI’s ChatGPT and the proprietary Apple Intelligence to host related AI options in choose apps.
- The Google Pixel 9 naturally, makes use of Google Gemini.
A slim model of the S25 is coming
On the finish of the Unpacked presentation, Samsung dropped a tease of Galaxy S25 Edge, the upcoming ultra-slim variant. A launch date or particulars haven’t but been introduced.
