Persistent Systems has launched its Experience Transformation (XT) Studio in Pune, a new design-led space aimed at helping enterprises build AI-powered digital experiences and accelerate innovation.
The company said the XT Studio is built to help clients create transformative user experiences, streamline workflows, and drive efficiency and quality across the product lifecycle. By blending creativity with technology, Persistent wants to turn innovation into measurable business impact.
Sandeep Kalra, CEO and executive director of Persistent, said enterprises today compete on experiences as much as on products, and AI is the key enabler that makes this possible at scale. “The XT Studio brings to life our strong platform-led foundation and AI-first strategy, where design-led thinking, advanced technologies and deep domain expertise converge,” he said.
Kalra added that the studio gives clients a place to challenge conventions, explore new ideas, and shape solutions that matter to their business and end customers. “For Persistent, this is another step in building the platforms and talent that will define the future of digital transformation,” he said.
Persistent said most enterprises struggle to connect advanced AI capabilities with real user needs, often introducing user experience late in the cycle, which leads to delays, fragmented solutions, and weak ROI. The XT Studio aims to fix that by embedding a human-centered approach in every stage of development, ensuring AI is adopted not just functionally, but intuitively.
The studio combines business strategy, UX consulting, and product engineering in an immersive environment designed for AI-led collaboration. The company said this integrated model sets a new benchmark for digital transformation by aligning human insight with technology to deliver faster innovation and long-term value.
Persistent described the studio as a physical representation of its design thinking and experience consulting expertise. It includes flexible workspaces for design thinking, workshops, innovation sprints, and journey mapping. There are UX consulting and collaboration zones for prototyping and user testing, and dedicated showcases that bring AI-driven solutions to life for specific industries.
Persistent plans to expand XT Studio to other key regions in India, the US, Europe, and APAC, positioning it as a global hub for clients, partners, and talent to co-create how people experience technology.
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