New world functionality centres (GCCs) establishing store in India in the present day have a transparent benefit—they will be taught from the experiences of early adopters. Not like the early birds who needed to determine issues out the laborious method, these late movers can skip the trial-and-error section and dive straight into greatest practices.
The brand new GCCs can undertake AI-driven automation, and implement cloud-native architectures from day one to scale sooner, optimise prices, and leverage superior digital transformation methods.
With a mature expertise pool, improved regulatory frameworks, and robust IT infrastructure, India now gives a well-established ecosystem that permits GCCs to arrange operations sooner. A number of the newly established GCCs in India are Hitachi Vitality, Sandoz, DocuSign, SignatureIP, Atmus Filtration Applied sciences, Kenvue and others.
Just lately, AIM bought speaking with Rajesh Puneyani, vice chairman of know-how & website chief of Kenvue Inc, a US-based firm that focuses on shopper well being merchandise. It was once Johnson & Johnson’s shopper healthcare division, however now owns fashionable manufacturers like Aveeno, Band-Support, Johnson’s, Listerine, and Neutrogena.
“As a late mover within the GCC world, we just about know what precisely we have to get from a know-how expertise or from a website abilities viewpoint,” he mentioned.
He additional acknowledged that what others have achieved over time, Kenvue has achieved inside a brief span resulting from its strategic give attention to expertise acquisition and technological development.
In only a yr and a half since its inception, Kenvue has grown considerably, evolving from a small staff of 400-500 professionals right into a dynamic power in know-how and product innovation. “In our first yr, we’re prioritising constructing sturdy foundational ideas reasonably than dashing into main developments,” Puneyani highlighted.
Bridging the Hole Between Psychological and Bodily Availability
Puneyani defined that psychological availability refers to a shopper’s consciousness and recall of a product once they want it—reminiscent of fascinated with buying a particular vitamin model.
Bodily availability, however, ensures that when a shopper visits their most popular retailer, the product is definitely on the shelf, prepared for buy. “Usually, shoppers assume a product will probably be accessible, but when it isn’t, it results in disappointment and misplaced gross sales,” he added.
He additional talked about that Kenvue’s AI and information science groups in India work collaboratively, bringing collectively capabilities from totally different areas reminiscent of enterprise information warehousing, cloud computing, information engineering, and product growth.
These groups perform as a unified power, utilizing superior analytics to bridge the hole between psychological and bodily availability.
AI within the Combine
Speaking about AI fashions, Puneyani defined: “Our staff doesn’t use ChatGPT instantly. As an alternative, now we have developed our personal AI-driven resolution which is constructed on Azure OpenAI. Whereas many organisations use related AI know-how, now we have put in place our personal cybersecurity measures and information dealing with processes to maintain info secure.”
Highlighting that the success of AI fashions will depend on the standard of information they work with, he mentioned, “That is the place our information high quality and engineering groups play a vital function. Based mostly within the GCC, these groups organise and refine information to ensure our AI fashions be taught from clear, high-quality info. As soon as the information is fed into AI fashions, superior computing and information science methods flip it into helpful enterprise insights.”
“However irrespective of how good AI will get, human experience stays important,” he added.
In relation to trade partnerships, he talked about that the corporate works with main know-how corporations like NVIDIA to enhance its AI capabilities. Whereas they use frameworks from these companions, they proceed to develop their in-house AI experience to maintain up with enterprise wants and altering laws.
One key growth is their SKU suggestion know-how, which personalises product strategies based mostly on elements like buyer preferences, location, previous purchases, and purchasing habits. By utilizing AI insights, they will advocate the best merchandise to prospects, bettering their purchasing expertise.
The corporate has additionally streamlined its reporting by combining a whole lot of experiences and dashboards into one unified system. This helps CEOs, enterprise leaders, and decision-makers entry real-time insights simply.
Advertising is one other space the place AI performs an enormous function for Kenvue.
“For instance, a mass-market shopper product wants a special advertising strategy in comparison with, say, a premium skincare model. We use AI insights to measure marketing campaign efficiency, establish untapped markets, and fine-tune our media technique.”
Why Bengaluru?
As per Puneyani, Bengaluru stands out from purely technical hubs as a result of it has a big expertise pool that understands each know-how and enterprise.
“Over the previous twenty years, Bengaluru has constructed deep experience throughout varied industries. This makes it simpler for organisations like ours to develop sooner by tapping into this information. The town additionally has a powerful startup tradition, which inspires collaboration, innovation, and speedy progress in know-how,” he mentioned.
Past expertise, Bengaluru’s infrastructure and numerous tradition make it much more interesting. With easy accessibility to worldwide airports, main tech parks, and analysis establishments, it’s a handy alternative for world firms.
“Manyata Tech Park, particularly, has develop into a key location for GCCs) due to its well-planned enlargement, accessibility, and glorious connectivity,” he added.
Expertise Technique of Kenvue
Puneyani highlighted that Kenvue takes a hybrid strategy to hiring.
“Our focus isn’t just on technical experience but additionally on enterprise understanding and flexibility. We search for candidates who can develop with trade traits reasonably than these restricted to a single know-how.”
He talked about that the staff can also be exploring AI-driven hiring strategies like automated screening and data-based candidate assessments. This helps make the hiring course of extra environment friendly whereas making certain we usher in high expertise that aligns with our targets.
Talking about the way forward for GCCs, he talked about that one main problem is expertise growth. Because the identical group of execs strikes between a number of GCCs, hiring and retaining workers might be troublesome.
“A structured strategy—via ability growth applications, monetary incentives, and regulatory help—is essential.”
He additionally talked about that one other long-standing situation for GCCs has been switch pricing and taxation insurance policies. “The hope is that this new framework (Price range 2025) will simplify these processes, making it simpler to scale, innovate, and collaborate,” he mentioned
The submit Kenvue Has a Late-Mover Benefit as a GCC appeared first on Analytics India Journal.
