HubSpot co-founder Dharmesh Shah has ventured into the AI space with Agent.ai, an agentic platform designed to enable users to create and collaborate on custom AI agents.
First unveiled at the INBOUND 2024 conference, the project has already amassed an impressive 258,000 users in just four months, significantly surpassing its initial goals.
“At time of launch, I was hoping to get on stage and say I had thousands of users in beta already. Turns out, I was right. We had 47,000 users in beta when launched,” Shah shared in a recent update on LinkedIn.
The platform allows creators to experiment with low-code tools to build agents tailored to specific use cases, from analysing personal health data to optimising workflows. It also serves as a professional network and marketplace, with over 3,400 agents built so far, including contributions from HubSpot CEO Yamini Rangan.
“We now have 14,422 builders approved to create agents , and 1,697 of them have done so,” Shah noted, emphasising the platform’s accessibility and growing ecosystem.
The rapid adoption of Agent.ai highlights its potential to democratise AI innovation, catering to everyone from professionals to middle school students. With Shah’s hands-on approach, the platform is continuously evolving, aiming to bridge the gap between AI tools and real-world applications.
“This is the most fun I’ve had building since ChatSpot (now Breeze Copilot),” Shah added, reflecting his excitement for this transformative project.
Shah is currently building an agent on Agent.ai to process data from his Oura Ring (using its API). While unsure of the exact use case, he is considering a chat agent to query data insights, such as sleep patterns, average bedtimes, or correlations like readiness scores with social media activity and engagement.
“Imagine one day being able to take some of your health/sleep data and intersecting with your meeting/transcription data. Does your town in meetings change when you haven’t had enough sleep?” he asked on a social media post.
A few days ago Shah remarked that in the future, it’s going to be all about agents. “Even with the large language models we have *today* I think it’s possible to create useful AI agents that can augment a team and take on some subset of tasks that need to be done to accomplish a goal,” he said. He expects the underlying tech to get better in this year which will give the opportunity to make more use cases with AI agents.
Shah confirmed that right now, it’s running independent of HubSpot, but his hope is that it will eventually get rolled into HubSpot.
Indian Founders 
AI Agents
The craze for agentic AI continues with big tech and startups alike working on building customised agents for their customers. The AI agents market has been witnessing promising growth. From $5.1 billion in 2024, the market is expected to hit $47.1 billion by 2030. In particular, Indian entrepreneurs have been significantly driving the growth.
Indian founders in the AI startup space have been increasingly driving this growth. A few founders have remarked that advancements in foundational models have made it easier and cheaper to build AI agents.
Recently, Microsoft chief Satya Nadella showcased Copilot Studio, a conversational AI platform that helps users build AI agents, at Microsoft AI Tour in Namma Bengaluru. “Building agents should be as simple as creating a spreadsheet,” said Nadella.
Similarly, at the AI Pitchfield event, Salesforce India head, Arundhati Bhattacharya, expressed her enthusiasm on the Indian Agentic startup front.
“India’s startup ecosystem, being the third largest in the world, is uniquely positioned to address challenges at a billion-plus scale. The progress we’re seeing with agentic AI is phenomenal, even though companies are just starting to dip their toes into it,” she said.
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