India’s CRIUS Group has made history in the nutraceutical industry by becoming the first contract manufacturing organisation (CMO) to fully implement AI-driven project execution. This global milestone is powered by the innovative NutrifyGenie integrated AI platform that promises to transform the way products are designed, developed, and delivered to market.
For CRIUS, the journey began with a vision. “As a pharmacist and founder, I’ve always believed in applying the gold standard of pharmaceutical precision to our nutraceutical endeavours,” said Subbarao Chinni, founder and MD of CRIUS Lifesciences.
The AI platform can automate the entire process, from ideating scientifically advanced formulations for global clients to mapping the most efficient supply chains and identifying ideal manufacturing partners.
For Rao, this integration wasn’t about replacing human expertise but amplifying it. “NutrifyGenie lets us focus on our strengths and world-class manufacturing while AI handles the complexities.”
The impact of NutrifyGenie goes beyond efficiency. By tapping into a proprietary databank of over 3.6 million scientific data points, the platform accelerates go-to-market timelines by 200%. This isn’t just about speed; it’s about rethinking what’s possible in ingredient discovery, safety analysis, and product innovation.
But it’s the platform’s “plug and play” nature that stands out. It’s not merely a system; it’s a partner, automating every step from ideation to compliance. The outcome is that CRIUS can focus more on innovation and scale.
“We’ve shifted our focus to process innovation and quality, leaving the heavy lifting of formulation and sourcing to NutrifyGenie,” Rao added.
Why This is Needed
Contract manufacturers worldwide are struggling with the need for speed, efficiency, and sustainability. In such a scenario, AI platforms like NutrifyGenie are becoming essential as optional tools. Studies suggest that CMOs embracing AI can optimise processes by 40-50%, reducing waste and costs while shortening production cycles.
CRIUS is committed to fostering a collaborative ecosystem that bridges academia, industry, and government to navigate complex regulatory landscapes and bring safe, high-quality products to global markets faster than ever.
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