Musk Makes X Heaven For Creators

Elon Musk taking over Twitter was the talk of every town last year. People have been on different sides saying that it is going to make the social media platform worse while others were extremely happy with the take over. Now, the platform, after being renamed to X, is arguably one of the better platforms compared to others, and Musk is in a frenzy to make it the best that there is.

In its most recent development, X has released its latest algorithm with close to 10,000 changes in its code. Unsurprisingly, most of it is to boost creators’ content on the platform. It is probably high time to change your account to a creator one and possibly also pay the 8$ to Musk and get thousands in returns. On the other hand, Mark Zuckerberg’s Threads has seen a massive user decline of 70%.

No repetitive conversations

Firstly, X does not want you to be bombarded with the same conversations again and again on the “For You” feed. Replies are going to get more traction than if someone simply retweets a post and thus will be given more priority on the feed to keep the conversations fresh.

Moreover, these reply streams will now contain more ads. This is to boost ad revenue for creators with subscriber only content. X ultimately wants more users to subscribe and become creators on the platform. On the other hand, this also comes with an “engagement bait warning”, which will highlight if a person is simply using clickbait words to bait people into their account.

Funnily, on Threads, Mark Zuckerberg is also trying to promote ad based content and drive conversations. One would say trying too damn hard to be like Musk, but is failing miserably.

The best part is that now X’s algorithm does not define the worth of your content based on the likes and retweets you get for making it reach the masses. All you have to do is put up a post talking about the trending and popular topics and X will push that in the feed.

All eyes on X

Musk does not want you to leave X at all, and not even your audience. Posting links that take you out of the platform will be deboosted which includes YouTube or Instagram links.

Speaking of YouTube and Instagram, X is also going to boost posts containing rich media such as photos, gifs, or videos. Moreover, you can talk about anything on X and it will reach the audience that resonates with it, even if they are not your followers. But if you have an audience of more than 10,000, you will have to stick to the content that you are creating to get more engagement.

Not just media posts, X also pushes posts that have long form content, and not shorter content that can disappear with just a single scroll on the feed. If you ace at doing all these things and rise up on the algorithm, X will push it even further. There are now two durations for posts – one of 24 hours and the other of 48 hours. If your posts perform well for the first 24 hours, it will be pushed to the expanded duration of 48 hours for reaching a wider audience.

Adding to this, if you reply to your own posts and people interacting with it, it will have double weightage than any other replies. This will show X that you are actually engaging with the audience instead of just posting and hoping for the ad revenue.

Heaven for creators and xAI

Musk is simply turning X into an everything app and wants all creators on its platform. Meta tried to push all its Instagram creators on Threads by promoting them on the platform and keeping all the followers. But as we can clearly see, Threads is already a dying platform, X does not even try to compete with it anymore.

Arguably, the race of these social media giants is all about AI. Zuckerberg wanted to gather user data through Threads, and probably improve Meta’s AI model LLaMA. But given that people are leaving the app, Zuckerberg’s hopes of collecting the data are also leaving with them. But on the other hand, Musk is continually able to attract more people on X. He has already said that he is going to use the data from the platform to train xAI’s upcoming model.

By making the platform creator friendly and hopping onto the trend of short videos started by TikTok and continued on Instagram Reels, X wants you to ditch every other platform and hop onto it and start reeling in money quite literally. People have been posting screenshots of the thousands of dollars they have been receiving from ad revenue on the platform.

This might be the best time to become a creator on X, record a video on a trending topic, and post it to get into everyone’s “For You” feed.

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