PhonePe on Thursday announced a strategic collaboration with OpenAI to make ChatGPT accessible to users across its consumer and business platforms in India.
The partnership will allow PhonePe users to explore ChatGPT’s capabilities directly within the PhonePe app ecosystem, including the Indus Appstore.
The company said the integration will help users access information for daily needs such as travel planning and shopping, while also opening up new use cases as generative AI adoption grows in the country.
The collaboration will help accelerate consumer exposure to ChatGPT and support the business goals of both companies..
Rahul Chari, founder, whole-time director and CTO of PhonePe, said the company has “spent years building the foundational layers for digital services at population scale.” He added, “This strategic alliance demonstrates that collaborations between innovative companies in this space can help expand the reach of cutting-edge technology to the broader population. We are excited to partner with OpenAI to begin this journey.”
Oliver Jay, head of international at OpenAI, said the partnership marks progress toward the company’s goal of increasing AI access in India. “Our collaboration with PhonePe is a significant milestone in our mission to make AI more accessible to people throughout India,” he said.
“India is a global hub for innovation, and PhonePe’s deep understanding of the country’s fabric and its user base make them the ideal partner. This partnership will demonstrate the value of consumer AI across India, helping millions of users enhance their daily lives.”
OpenAI recently announced that users in India will receive one year of free access to ChatGPT Go, effective from November 4. The announcement was made alongside OpenAI’s first DevDay Exchange event held in Bengaluru on the same day.
Meanwhile, Paytm earlier this year partnered with Perplexity AI to integrate AI search capabilities directly into the Paytm app.
The post PhonePe, OpenAI Partner to Bring ChatGPT to Millions of Indian Users appeared first on Analytics India Magazine.
