Salesforce and OpenAI have expanded their strategic partnership to integrate Salesforce’s Agentforce 360 platform and OpenAI’s frontier models across ChatGPT, Slack, and enterprise workflows, the companies announced on Tuesday.
The collaboration will allow users to access Salesforce’s Agentforce 360 directly in ChatGPT, where they can query sales records, review customer conversations, and build Tableau visualisations using natural language prompts.
Salesforce said more details on the availability of Agentforce 360 apps and Agentforce Commerce in ChatGPT will be announced in the coming months. ChatGPT and Codex integrations in Slack are available now.
Businesses will also be able to use OpenAI’s latest frontier models, including GPT-5, to create AI agents and prompts within the Salesforce Platform.
A new commerce experience will extend to ChatGPT, allowing merchants using Agentforce Commerce to reach millions of potential US customers through Instant Checkout while maintaining control over their data and relationships.
“Our partnership with Salesforce is about making the tools people use every day work better together, so work feels more natural and connected,” said Sam Altman, co-founder and CEO of OpenAI. “It’s an important step in how AI can improve daily workflows under our efforts together.”
Salesforce chair and CEO Marc Benioff said the partnership brings enterprise intelligence closer to real-time decision-making. “By uniting the world’s leading frontier AI with the world’s #1 AI CRM, we’re creating the trusted foundation for companies to become Agentic Enterprises,” Benioff said.
The integrations announced as part of the partnership include Agentforce 360 apps in ChatGPT, which bring CRM data and Tableau visualisations directly into ChatGPT conversations. Agentforce Commerce will connect with Instant Checkout, powered by the Agentic Commerce Protocol, to support transactions and order management directly within ChatGPT.
The partnership also extends to Slack, where ChatGPT and Codex integrations will enable teams to summarise conversations, draft content, and automate coding tasks through natural language commands.
Additionally, OpenAI’s models will be available within the Agentforce 360 platform, offering reasoning, voice, and multimodal capabilities as preferred options for the Atlas Reasoning Engine and Prompt Builder.
The integration also extends to commerce. Businesses using Agentforce Commerce can list products in ChatGPT, where consumers can browse and complete purchases using Instant Checkout with Stripe. The process maintains privacy compliance and keeps merchants in control of customer relationships.
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