Samsung Electronics is reportedly negotiating a sweeping partnership with Perplexity AI to combine its search and assistant applied sciences into upcoming smartphones.
A Bloomberg report, citing individuals acquainted with the matter, revealed that the proposed tie-up would see Perplexity’s app preloaded on future Samsung gadgets, with its search engine embedded within the Samsung Web browser.
Discussions are additionally underway to include the know-how into Samsung’s Bixby assistant and set Perplexity because the default assistant within the Galaxy S26 line, anticipated within the first half of 2026.
Parallely, Samsung is predicted to be a serious investor in a brand new funding spherical for Perplexity, which is alleged to be looking for $500 million at a $14 billion valuation. If finalised, the deal might reduce Samsung’s dependency on Google, mirroring Apple’s current technique of distributing AI capabilities throughout a number of companions.
The potential Samsung collaboration follows Perplexity’s current association with Motorola and comes amid a wave of characteristic launches.
In current weeks, the corporate unveiled Perplexity Labs, a characteristic for paid customers that transforms consumer prompts into structured outputs similar to reviews, dashboards, and internet apps. With the addition of the brand new characteristic, the “Deep Analysis” instrument has now been renamed merely as analysis.
Perplexity additionally launched a voice assistant for iPhones, which might carry out multistep duties like sending emails and reserving reservations. Android assist was rolled out earlier this 12 months. Aravind Srinivas, CEO of Perplexity, described it as the primary AI app able to dealing with queries and duties natively on iPhones.
Perplexity may very well be rising as a powerful competitor within the AI assistant market, boasting integrations with Samsung and Motorola, alongside its Comet internet browser and interactive Labs mode. This comes as rivals similar to Apple reportedly expertise delays in launching their superior AI capabilities.
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