Kindles are perfect summer vacation companions, offering everything you'd need in a top-notch e-reader. They're uber-portable (my Kindle fits in my coat pocket); they're lightweight (far lighter than that hardcover taking up valuable real estate in your carry-on); and you can take them on the plane, to the beach, or in the bathtub, and you won't have to sweat if they get some splashes of water on them (just don't take them swimming).
To sweeten the deal, Amazon slashes the prices of those e-readers during its Prime Day sale, making mid-July a convenient time to snatch one up before that August vacation. We're nearing the end of Prime Day, so many of the deals below will no longer apply tomorrow morning. Right now, the best deals on Kindles are on the Kindle Scribe models. Amazon has taken a little off of other Kindle models but has substantially discounted the Kindle Scribe with discounts starting at $105 and going up to $175 on select models. You'll find weaker discounts on the Kindle Paperwhite and Amazon's flagship Kindle model, where discounts are only around $20 to $40 off.
Also: The best Prime Day deals: Live updates
The discount-palooza can be intimidating to sort through, and not every "deal" is worth your while — trust us, we've seen our fair share of bad deals. Thankfully, we've done the heavy lifting by curating the best deals you can shop for, which our team of experts have either tested for themselves or thoroughly researched.
Best Kindle deals for Amazon Prime Day 2024
- Kindle Scribe 16GB with Basic Pen for $235 (save $105): Get a similar discount on the same Kindle Scribe model, just without the fancy pen.
- Kindle Paperwhite Signature Edition with Amazon cork cover for $218 (save $55): Get the Paperwhite, a wireless charging stand, and protective cork case with this deal.
- Kindle Paperwhite Signature Edition for $207 (save $52): This Paperwhite comes with a wireless charging dock, a fabric cover that comes in a gorgeous green, and 32GB of storage for all your favorite novels.
- Kindle Paperwhite 16GB for $135 (save $15): This is ZDNET's best Kindle model overall.
- Kindle Scribe Essentials Bundle 32GB for $315 (save $175): Save 36% on this Kindle Scribe bundle that comes with a protective leather cover, a premium pen, and a power adapter. Looks like you'll have to wait around seven to nine weeks for this bundle to ship though, so keep that in mind before you buy.
- Kindle Paperwhite Essentials Bundle, Wi-Fi, fabric cover, 16GB for $165 (save $40): This 16GB Kindle Paperwhite bundle offers enough storage to fit your favorite novels, newspapers, and media.
- Kindle Unlimited for three months free (save $36): Read and listen to unlimited books and audiobooks through this discounted subscription.
- Kindle 16GB for $85 (save $15): Get the flagship Kindle device for 15% off during Prime Day.
- Kindle Kids for $100 (save $20): Get your kid reading early with this Kindle tablet that comes with a two-year warranty, in case your kid breaks it.
Also: The best Kindles: Expert tested
More Amazon Prime Day Kindle and Kindle accessory deals
- CoBak Kindle Case for $7 (save $33): Take 82% off this Kindle case in black.
- Moko Kindle Case for $8 (save $22): Take 70% off another Kindle case for the 2022 11th-generation model.
- Moko Standing Kindle Paperwhite case for $15 (save $25): This Kindle Paperwhite case has a kickstand for easy reading.
- Lamicall Gooseneck Tablet Holder for $22 (save $11): If you're a bed reader, this tablet holder is adjustable and holds your Kindle in place as you read. Customers say it's a durable product and the best at this price point.
- Ontel Pillow Pad Ultra Kindle and iPad stand for $12 (save $8): Prop up your Kindle with this reading stand while you rest, lounge, or stand.
- CoBak Kindle Paperwhite Leather Case with Hand Strap for $15 (save $15): Protect your Kindle Paperwhite with this durable leather case with auto-sleep and auto-awake features, as well as a hand strap for extra grip.
- Sycelu Kindle Page Turner for $20 (save $40): Clip this little device onto your e-reader to turn the pages. The page-turner is compatible with multiple models and Kindle generations.
- Fintie Stand Case for Kindle Paperwhite for $14 (save $19): This vintage brown synthetic leather case has a foldable stand on the back as well as a built-in card slot to act as a wallet.
Prime Day e-reader competitor deals
- Kobo Sage e-reader for $240 (save $20): Get this rivaling e-reader with 32GB of memory and 200 hours of battery life.
- ReMarkable 2 tablet for $425 (save $25): Get this Kindle Scribe dupe at a $25 discount.
- Amazon Fire HD 10 tablet 32GB for $75 (save $65): Stream your favorite shows, read emails, and store all your favorite e-books in one place with this under-$100 tablet.
- Kobo Elipsa 2E for $350 (save $50): This e-ink tablet allows you to write directly in your ebooks or documents, making it a great note-taking tablet option.
- PocketBook InkPad Lite for $199 (save $20): This e-reader has a 9.7-inch e-ink screen that has brightness and color temperature adjustments, as well as automatic screen rotation.
FAQs
When is Amazon Prime Day 2024?
Amazon's deals-palooza takes place this year on July 16 and July 17. There's discounted prices on select tech, home, and wellness gadgets. It's a great time to make a buying decision on products you've been holding off purchasing, but it's also an opportune time for brands that don't actually change their prices, wave quote-unquote discounts above customer's heads, and tell customers that they're buying something for a lower price when they aren't.
Are Kindles really cheaper on Prime Day?
100% yes. Because Amazon created the Kindle, you can expect substantial discounts on Kindles during sales events like Prime Day and Black Friday. Amazon has taken $20 to $100 off select e-readers during previous sales events, so you surely are getting a cheaper product during these events compared to other times of the year.
One tactic that Amazon uses, however, to make the deals look sweeter than they are, is to raise the price of these products when they discount them. I saw this happen last year on certain Kindles and accessories, and wouldn't be surprised if they inflate these Kindle prices this year, too.
Kindle vs Kindle Paperwhite: Which is best for Prime Day?
From a value perspective, you're getting more out of the Kindle Paperwhite compared to the Kindle. The Kindle Paperwhite boasts a bigger display, a warm light adjustment feature, longer battery life, a waterproof build, and a higher price tag. If you are looking to save more on higher ticket items, the Paperwhite is the Kindle to buy.
How much is Kindle Unlimited per month?
Kindle Unlimited is going to cost you $12 a month. Right now Amazon is running a sale where you get your first three months of Kindle Unlimited for free.
Are there different Kindle deals on day 2 of Prime Day?
The answer here is hard to say. It's a yes, but also a no. Invite-only Prime deals or Lightning deals may be different each day. Amazon confirmed last month that new deals may surface as often as every five minutes on the site. But, as always, deals only last as long as Amazon decides, with lighting deals offering a countdown to their expiration, and other deals' longevity depending on how fast products sell out (or don't). It's likely that as long as stock remains, many of the deals from Day 1 will remain live for Day 2, including deals on popular Amazon products such as Kindles.
How did we choose these Prime Day deals?
ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we're recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.
What are the best Prime Day 2024 deals?
ZDNET's experts have been searching through Prime Day sales to find the best discounts by category:
- Best Prime Day deals
- Best Prime Day laptop deals
- Best Prime Day tablet deals
- Best Prime Day TV deals
- Best Prime Day phone deals
- Best Prime Day headphone deals
- Best Prime Day robot vacuum deals
- Best Prime Day Apple deals
- Best Prime Day Samsung deals
- Best Prime Day monitor deals
- Best Prime Day Kindle deals
- Best Prime Day Fire TV deals
- Best Prime Day Echo device deals
- Best Prime Day kitchen appliance deals
- Best Prime Day security camera deals
- Best Prime Day gaming deals
- Best Prime Day Nintendo deals
- Best Prime Day weird tech deals
You can also find the best Amazon Prime Day deals by price:
- Best Prime Day deals under $25
- Best Prime Day deals under $50
- Best Prime Day deals under $100
And the best deals from other retailers this week:
- Best anti-Prime Day deals: Best Buy, Walmart, Costco, and more
- Best Walmart deals