Apple’s newly launched iPhone 15 got a new, additional feature for its SOS satellite service – emergency roadside assistance. India isn’t getting this anytime soon even as the country has this technology ready.
Last year, when Apple introduced iPhone 14 it came up with an emergency SOS via satellite feature, which allows users to send out SOS text messages to emergency operators when they’re off the grid, i.e no cellular or Wi-iFi service. That also was not available in India.
Emergency SOS via satellite
Let’s say, you’ve gone hiking. You’re lost in the middle of nowhere. You have no cellular or Wi-Fi service. You can use your iPhone to contact emergency services by connecting to a satellite.
Apple has invested $450 million and partnered with Globalstar to use 85 percent of its satellite network to power this feature. Globalstar has 24 satellites deployed in Low-earth orbit (roughly 2,000 kms above the earth) which the iPhone can connect to.
The iPhone will ask you to calibrate your phone and point it towards the nearest satellite, as shown in the picture above.
Once you’ve successfully connected to the satellite, it will relay the emergency message to the nearest emergency room or the Apple relay centre who will forward it.
Satellite connectivity in India
In India, Hughes Communications, a joint venture between Hughes Network Systems and Airtel, provides this type of technology, which Apple and other phone companies can take advantage of.
Hughes is the largest satellite operator in India. One of the services it provides is ‘Managed Low Earth Orbit (LEO) Satellite Service’ which is similar to Globalstar’s service in the US.
“We already have satellite connectivity technology available in India. If Apple comes up for clearance on this then we are ready, but they have to tie up with a satellite operator,” said Suneel Kumar Niraniyan, DDG (Satellite), Department of Telecommunications (DoT), speaking to The Hindu.
Hughes launched India’s first high throughput satellite broadband service on Monday with the help of Indian Space Research Organization. This service is directly competing with Elon Musk’s SpaceX Starlink service.
The Bitter Reality
India’s emergency response system still remains fragmented. Each state has its own emergency numbers. For instance, Karnataka has 6 different emergency contact numbers for multiple situations.
Even now, asking people what emergency number to dial for an ambulance, you get a different answer. Furthermore, private hospitals maintain their own emergency numbers which adds to more confusion.
On the other hand, the 911 system in the US is centralised, tested and fail proof. Public-Private collaboration in emergency response is well defined and is synchronised. This is the reason why Apple, along with other companies like Garmin can provide services like Emergency SOS via Satellite.
Another reason is, Apple iPhone’s market share in the Indian market is just 5 percent compared to 52 percent in the United States. Therefore it doesn’t make sense for Apple to invest millions of dollars when there are not enough people to use this feature.
Apple’s India story
Apple is all set to release the iPhone 15 models, assembled in India . This comes as a first as the company is shifting its manufacturing hub from China to India amid geo-politcal tensions. It aims to manufacture 25 percent of all its iPhones in India by 2025. Tim Cook emphasised the need to take advantage of the ‘Make in India’ program by the union government. Apple has also started supporting the NavIC, India’s home-grown navigation system on the iPhone 15 Pro models.
“The satellite connectivity on a phone is at a very early stage. So, we should not be over excited by it, “ said Shivaji Chatterjee, SVP and Business Head of the Enterprise Business Unit at Hughes Communications India.
The post iPhone 15’s Satellite Feature Will Not Be Available in India Anytime Soon appeared first on Analytics India Magazine.
